Bondi Seven is a dynamic, Australian gym apparel brand known for its high-quality, stylish products and playful, humorous marketing approach. As the Design and Marketing Manager, I was responsible for overseeing all aspects of the brand’s visual identity and communication strategy.

My duties included:

Logo Design: Creating a visually striking and memorable logo that captured the brand’s essence and aligned with its target audience.
Social Media Ads: Developing engaging and creative social media campaigns that leveraged humor and storytelling to drive brand awareness and customer acquisition.
Copywriting: Writing compelling and humorous copy for various marketing materials, including product descriptions, website content, and email campaigns.
Web Design: Designing and developing a visually appealing and user-friendly website that showcased the brand’s products and aligned with its overall aesthetic.
Photography: Overseeing product photography shoots and ensuring that the images accurately portrayed the quality and style of Bondi Seven’s apparel.
Brand Management: Maintaining brand consistency across all channels and ensuring that the brand’s messaging resonated with its target audience.

Additional Considerations:

Target Audience: Who is the primary demographic for Bondi Seven’s products?
Brand Voice: What is the overall tone and personality of the brand?
Marketing Channels: Which social media platforms and other channels are most effective for reaching the target audience?